Edit — QR code tracking & analytics

Published

Winetraqr **Premium** gives you a powerful window into your customer base through real-time scan analytics.

## Accessing the dashboard

To view your data, click on the **tracking** tab in your winery dashboard. Here you'll find a comprehensive overview of all scan activity across your entire catalog.

## Key metrics explained

The tracking dashboard provides several vital data points:

### 1. Total scans
The total number of times your QR codes have been scanned within a selected time period.

### 2. Average session duration
The average amount of time visitors spend viewing your wine information after scanning.

### 3. Geographic location
See a map of the world showing exactly where your wine is being enjoyed. We provide data down to the country level.

## Filtering your data

You can dive deeper into your analytics by applying filters:
- **By date** - See performance over the last 7 days, 30 days, 60 days, 90 days, 6 months, or 1 year
- **By wine** - Compare which of your varietals or vintages are getting the most attention
- **By QR code** - If you use [Multiple QR codes](/help/multiple-qr-codes), you can see exactly which specific campaign or region is driving traffic

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  **Privacy Note**: Winetraqr analytics are designed to be fully compliant with GDPR and other privacy regulations. We track engagement trends without collecting personally identifiable information from your customers.
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