Edit — Regulatory compliance: EU wine labeling

Published

Starting December 8, 2023, new European Union regulations (Regulation (EU) 2021/2117) require wine labels to provide consumers with nutritional information and a full list of ingredients.

## What is required?

The regulation applies to all wines and aromatized wine products sold in the EU. You must provide:

1. **Energy value** - The energy value (calories) must be shown on the physical label using the "E" symbol
2. **Allergens** - Any substances causing allergies or intolerances must be clearly listed on the physical label
3. **Nutrition declaration** - The full nutrition table (fats, saturates, carbohydrates, sugars, protein, and salt)
4. **Ingredients list** - A complete list of all ingredients used in production

## The off-label solution

While energy and allergens must be on the physical bottle, the EU allows the full nutrition declaration and ingredients list to be provided "off-label" via electronic means, such as a **QR code**.

<Callout type="info">
  When using a QR code for compliance, you cannot collect or track user data, and the landing page must be free of marketing or sales content.
</Callout>

## How Winetraqr helps

Winetraqr is designed specifically to meet these "off-label" requirements:

- **Dedicated landing pages** - We generate clean, simple pages that focus purely on the required information
- **No marketing** - Our compliance-mode pages are stripped of all marketing trackers and sales links
- **Automatic translation** - We translate your ingredients and nutritional terms into all 24 official EU languages automatically
- **Dynamic updates** - If you need to correct information, you can do it in our dashboard without reprinting your QR codes

## Compliance checklist

- [ ] Energy value (kJ/kcal) printed on physical label
- [ ] Allergens (e.g., "Contains Sulfites") printed on physical label
- [ ] QR code printed on physical label
- [ ] QR code links to a page with full nutrition and ingredients
- [ ] No user tracking on the linked page
- [ ] No marketing/sales content on the linked page

<Callout type="warning">
  This guide is for informational purposes only and does not constitute legal advice. We recommend consulting with a legal professional to ensure your specific labels meet all local and international requirements.
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