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{
  "faq": [
    {
      "answer": "If you can export your wine data from VineQR, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.",
      "question": "Can I import my VineQR labels into Winetraqr?"
    },
    {
      "answer": "Yes, the QR code itself changes when you change vendors, so labels printed with a VineQR QR will keep pointing to VineQR. Plan the switch around your next print run.",
      "question": "Do I need to redesign or reprint my labels to switch?"
    },
    {
      "answer": "Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.",
      "question": "Is there a free trial?"
    },
    {
      "answer": "If all you need is EU compliance labels, VineQR is cheaper on price alone: its Mini (€30/yr, up to 5 labels) and Medium (€50/yr, up to 10 labels) plans undercut Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free tier is €0 and adds analytics, teams, custom QR colors and a marketing page on the paid plans.",
      "question": "Which is cheaper for a winery with under 10 SKUs?"
    },
    {
      "answer": "On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.",
      "question": "Are scan analytics and the marketing page EU compliant?"
    },
    {
      "answer": "Both products target the EU e-label requirement. VineQR cites Article 12 of the EU Food Information Regulation and provides nutrition, ingredients and recycling information; Winetraqr targets the same regime (EU Regulation 2021/2117) with the same information categories.",
      "question": "Do both products meet EU wine label rules?"
    },
    {
      "answer": "Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. VineQR advertises automatic translations into all 24 EU languages.",
      "question": "How many languages does each product support?"
    }
  ],
  "heroH1": "Looking for a VineQR alternative? Meet Winetraqr.",
  "ogTitle": "VineQR vs Winetraqr",
  "sources": [
    {
      "url": "https://vineqr.com/en/",
      "label": "VineQR homepage (features, pricing, FAQ)",
      "accessedOn": "2026-05-06"
    },
    {
      "url": "https://vineqr.com/en/terms/",
      "label": "VineQR Terms of Service",
      "accessedOn": "2026-05-06"
    },
    {
      "url": "https://vineqr.com/en/privacy/",
      "label": "VineQR Privacy Policy",
      "accessedOn": "2026-05-06"
    }
  ],
  "useCases": [
    "Pricing flexibility — start free, switch to monthly or annual when you outgrow it",
    "Scan analytics — opt in to see who scanned your label, in which country, and when",
    "Team accounts — invite teammates and manage multiple brands from one login",
    "Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table",
    "Custom QR colors — style your QR code to match your label and brand"
  ],
  "heroIntro": "VineQR and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds a permanent free tier, customizable QR colors, optional scan analytics, team accounts and an optional branded marketing page on top of compliance.",
  "advantages": [
    {
      "body": "Winetraqr has a free plan you can use indefinitely to publish a compliant EU label. VineQR offers a 2-week free trial on its smallest paid tier, after which a paid subscription is required.",
      "title": "Permanent free tier, no credit card"
    },
    {
      "body": "Style your QR code to match your label and brand.",
      "title": "Customizable QR code colors"
    },
    {
      "body": "Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.",
      "title": "Optional scan analytics"
    },
    {
      "body": "Invite teammates and manage multiple brands from one login.",
      "title": "Team and multi-brand accounts"
    },
    {
      "body": "Optionally add a branded page with hero image, text and links, served from the same QR your label already carries. The marketing page is opt-in per wine.",
      "title": "Optional marketing page behind the QR"
    },
    {
      "body": "Pay monthly (€30/mo) or annually (€300/yr) in EUR, with localized USD pricing for visitors outside the eurozone. VineQR sells annual plans only.",
      "title": "Monthly or annual billing"
    }
  ],
  "faqHeadline": "FAQ",
  "pricingNote": "Winetraqr prices are shown in EUR for parity with VineQR; visitors outside the eurozone see localized USD pricing automatically. Verified on vineqr.com/en/ on 2026-05-06.",
  "pricingIntro": "VineQR's €30–€150/yr ladder is cheap until your SKU count grows. Winetraqr's annual is one flat price with unlimited wines, custom QR colors, team accounts, monthly billing, and an optional marketing page when you want more than a compliance label.",
  "pricingPlans": [
    {
      "name": "Winetraqr Growing Wineries (annual)",
      "price": "€300",
      "vendor": "us",
      "cadence": "per year",
      "summary": "Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.",
      "highlight": true
    },
    {
      "name": "Winetraqr Growing Wineries (monthly)",
      "price": "€30",
      "vendor": "us",
      "cadence": "per month",
      "summary": "Same features as annual, billed monthly. No annual upfront commitment."
    },
    {
      "name": "Winetraqr Free",
      "price": "€0",
      "vendor": "us",
      "cadence": "forever",
      "summary": "Publish a compliant EU e-label with no credit card required."
    },
    {
      "name": "VineQR Unlimited",
      "price": "€150",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Unlimited labels, 24 EU languages, priority support."
    },
    {
      "name": "VineQR Large",
      "price": "€100",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 25 labels, 24 EU languages, EU compliance."
    },
    {
      "name": "VineQR Medium",
      "price": "€50",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 10 labels, 24 EU languages, EU compliance."
    },
    {
      "name": "VineQR Mini",
      "price": "€30",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 5 labels, 24 EU languages, EU compliance. 2-week free trial."
    }
  ],
  "relatedSlugs": [
    "winefo",
    "grapely",
    "pinotqr"
  ],
  "ogDescription": "An honest, side-by-side look at VineQR and Winetraqr for EU wine e-labels.",
  "comparisonRows": [
    {
      "us": "Free plan, no time limit",
      "note": "VineQR offers a 2-week free trial on the Mini plan; after that a paid plan is required.",
      "feature": "Free tier",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No, 2-week trial only"
    },
    {
      "us": "Monthly or annual",
      "note": "VineQR's published Mini, Medium, Large and Unlimited plans are all priced per year.",
      "feature": "Monthly billing",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No, annual only"
    },
    {
      "us": "Invite teammates, manage multiple brands",
      "note": "VineQR's pricing tiers describe label counts but not seats or collaborators.",
      "feature": "Multi-user / team accounts",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No"
    },
    {
      "us": "Yes, match your label and brand",
      "feature": "Customizable QR code colors",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No"
    },
    {
      "us": "Opt-in scan analytics dashboard",
      "feature": "Optional scan analytics",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No"
    },
    {
      "us": "Optional marketing page behind the QR",
      "note": "VineQR positions the QR as a compliance label (nutrition, ingredients, recycling), not a marketing surface.",
      "feature": "Optional branded marketing page",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "No"
    },
    {
      "us": "Yes",
      "note": "VineQR cites Article 12 of the EU Food Information Regulation; e-labels include nutrition, ingredients and recycling information.",
      "feature": "EU compliance (ingredients, nutrition, recycling)",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "Yes"
    },
    {
      "us": "Unlimited",
      "note": "VineQR's Mini, Medium and Large plans cap labels at 5, 10 and 25 respectively; only the Unlimited plan removes the cap. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.",
      "feature": "Unlimited wines / SKUs",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "Only on top tier (€150/yr)"
    },
    {
      "us": "PNG and SVG",
      "note": "VineQR advertises PNG, PDF and SVG downloads for the generated QR.",
      "feature": "QR code formats (PNG, PDF, SVG)",
      "sourceUrl": "https://vineqr.com/en/",
      "competitor": "PNG, PDF, SVG"
    }
  ],
  "competitorName": "VineQR",
  "competitorSlug": "vineqr",
  "ctaButtonLabel": "Start for free",
  "pricingHeadline": "Pricing",
  "closingParagraph": "If you have a small SKU count and only need a compliance label, VineQR's €30–€150/yr ladder is a clean, low-cost choice. If you want a permanent free starting point, customizable QR colors, optional scan analytics, multiple users or an optional branded page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.",
  "useCasesHeadline": "Choose Winetraqr if…",
  "whySwitchBullets": [
    "Stay free forever instead of upgrading after a 2-week trial expires",
    "Customize your QR code colors to match your label and brand",
    "Turn on optional, opt-in scan analytics to see who scans your labels, where, and when",
    "Invite teammates and manage multiple brands from one shared account",
    "Add an optional branded marketing page behind every QR, not just a compliance label",
    "Pay monthly or annually in EUR or USD"
  ],
  "whySwitchHeadline": "Why wineries switch from VineQR to Winetraqr",
  "advantagesHeadline": "What you get with Winetraqr",
  "comparisonHeadline": "Winetraqr vs VineQR, feature by feature",
  "competitorHomepage": "https://vineqr.com/en/",
  "whenCompetitorBullets": [
    "You manage a small catalogue (5 to 25 SKUs), only need EU compliance labels, and want the lowest possible annual price. VineQR's Mini (€30/yr for 5 labels) and Medium (€50/yr for 10 labels) tiers are cheaper than Winetraqr's annual plan for that narrow brief."
  ],
  "whenCompetitorHeadline": "When VineQR is the better fit"
}