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An honest, side-by-side look at PinotQR and Winetraqr for EU wine e-labels.
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{ "faq": [ { "answer": "If you can export your wine data from PinotQR, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.", "question": "Can I import my PinotQR data into Winetraqr?" }, { "answer": "Yes, the QR code itself changes when you change vendors, so labels printed with a PinotQR QR will keep pointing to PinotQR. Plan the switch around your next print run.", "question": "Do I need to redesign or reprint my labels to switch?" }, { "answer": "Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.", "question": "Is there a free trial?" }, { "answer": "If all you need is EU compliance labels and one user, PinotQR's €49/yr (10 labels) or €99/yr (25 labels) is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 with no hard SKU cap.", "question": "Which is cheaper for a small winery with under 25 SKUs?" }, { "answer": "On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.", "question": "Are scan analytics and the marketing page EU compliant?" }, { "answer": "Yes. Both Winetraqr and PinotQR target the EU rules in force from 8 December 2023, covering ingredients, nutrition declaration and allergen information.", "question": "Do both products meet EU Regulation 2021/2117?" }, { "answer": "Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. PinotQR auto-translates into the 24 required EU languages.", "question": "How many languages does each product support?" } ], "heroH1": "Looking for a PinotQR alternative? Meet Winetraqr.", "ogTitle": "PinotQR vs Winetraqr", "sources": [ { "url": "https://pinotqr.com/", "label": "PinotQR homepage", "accessedOn": "2026-05-06" }, { "url": "https://pinotqr.com/pricing", "label": "PinotQR pricing", "accessedOn": "2026-05-06" }, { "url": "https://pinotqr.com/features", "label": "PinotQR features", "accessedOn": "2026-05-06" }, { "url": "https://pinotqr.com/learn/article/new-eu-wine-label-regulation-guide", "label": "PinotQR: New EU wine label regulation guide", "accessedOn": "2026-05-06" }, { "url": "https://pinotqr.com/team", "label": "PinotQR team page", "accessedOn": "2026-05-06" } ], "useCases": [ "Pricing flexibility — start free, switch to monthly or annual when you outgrow it", "Branded marketing page — your QR can lead to an optional designed page, not a stripped-down compliance page", "Custom QR colors — style your QR code to match your label and brand", "Team accounts — invite teammates and manage multiple brands without per-seat or per-brand add-on fees", "Scan analytics — opt in alongside marketing in one paid plan, not as a separate bolt-on" ], "heroIntro": "PinotQR and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr keeps the same free starting point, then opens up customizable QR colors, an optional branded marketing page, monthly billing and team accounts on the paid tier.", "advantages": [ { "body": "Winetraqr's free tier lets you publish a compliant EU e-label without a hard ceiling on labels. PinotQR's free plan stops at 3 e-labels, then jumps to a paid tier.", "title": "No 3-label cap on the free plan" }, { "body": "Style your QR code to match your label and brand.", "title": "Customizable QR code colors" }, { "body": "Pay €30/mo or €300/yr in EUR, with localized USD pricing for visitors outside the eurozone. PinotQR's published plans are annual-only.", "title": "Monthly or annual billing" }, { "body": "Optionally add a branded page with hero image, text and links from your wine's nutritional page. The marketing page is opt-in per wine. PinotQR explicitly delivers 'non-branded, non-trackable' compliance pages by design.", "title": "Optional marketing page behind every QR" }, { "body": "Invite teammates and manage multiple brands from one login at no extra charge. PinotQR's paid plans charge €15/yr per extra user and €25/yr per extra brand.", "title": "Team seats included on the paid plan" }, { "body": "Labels are translated into all 24 official EU languages, plus additional languages for visitors outside the EU. PinotQR advertises automatic translation into the 24 required EU languages.", "title": "All 24 official EU languages, and more" } ], "faqHeadline": "FAQ", "pricingNote": "Winetraqr prices are shown in EUR for parity with PinotQR; visitors outside the eurozone see localized USD pricing automatically. PinotQR also publishes USD, AUD and NZD prices. Add-ons on PinotQR's lower tiers: €25/yr per extra brand, €15/yr per extra user. Verified on pinotqr.com/pricing on 2026-05-06.", "pricingIntro": "PinotQR's low tiers add €15/yr per teammate and €25/yr per extra brand, annual-only. Winetraqr rolls all of that in: unlimited brands, team seats included, custom QR colors, monthly billing, and an optional marketing page beyond compliance.", "pricingPlans": [ { "name": "Winetraqr Growing Wineries (annual)", "price": "€300", "vendor": "us", "cadence": "per year", "summary": "Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.", "highlight": true }, { "name": "Winetraqr Growing Wineries (monthly)", "price": "€30", "vendor": "us", "cadence": "per month", "summary": "Same features as annual, billed monthly. No annual upfront commitment." }, { "name": "Winetraqr Free", "price": "€0", "vendor": "us", "cadence": "forever", "summary": "Publish a compliant EU e-label with no credit card required." }, { "name": "PinotQR Unlimited", "price": "€149", "vendor": "competitor", "cadence": "per year", "summary": "Unlimited e-labels and users, insights and reports." }, { "name": "PinotQR 25", "price": "€99", "vendor": "competitor", "cadence": "per year", "summary": "25 e-labels, insights and reports." }, { "name": "PinotQR 10", "price": "€49", "vendor": "competitor", "cadence": "per year", "summary": "10 e-labels, insights and reports." }, { "name": "PinotQR Free", "price": "€0", "vendor": "competitor", "cadence": "per year", "summary": "3 e-labels, 1 brand, 1 user. No credit card needed." } ], "relatedSlugs": [ "grapely", "vineqr", "ewinetag" ], "ogDescription": "An honest, side-by-side look at PinotQR and Winetraqr for EU wine e-labels.", "comparisonRows": [ { "us": "Free plan, no hard label cap", "note": "PinotQR's free plan lists '3 e-labels, 1 brand, 1 user'.", "feature": "Free tier", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "Free, capped at 3 e-labels" }, { "us": "Monthly or annual", "note": "PinotQR's pricing page lists per-year prices on every paid tier.", "feature": "Monthly billing", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "No, annual only" }, { "us": "Unlimited", "note": "PinotQR's lower tiers cap at 10 or 25 e-labels; unlimited starts at €149/yr. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.", "feature": "Unlimited wines / SKUs", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "€149/yr Unlimited tier" }, { "us": "Invite teammates, included", "note": "PinotQR's lower paid tiers include 1 user; extra seats are an add-on.", "feature": "Multi-user / team accounts", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "Unlimited only on €149/yr tier; €15/yr per extra user otherwise" }, { "us": "Multiple brands from one account", "note": "Brand add-ons apply on PinotQR's lower paid tiers.", "feature": "Multiple brands", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "1 brand included; €25/yr per extra brand" }, { "us": "Yes, match your label and brand", "feature": "Customizable QR code colors", "sourceUrl": "https://pinotqr.com/features", "competitor": "No" }, { "us": "Opt-in scan analytics dashboard", "note": "PinotQR shows where, when and in which languages bottles are scanned, on paid plans.", "feature": "Optional scan analytics", "sourceUrl": "https://pinotqr.com/features", "competitor": "Insights and reports on paid plans" }, { "us": "Optional marketing page behind the QR", "note": "PinotQR describes its hosted pages as 'non-branded, non-trackable'.", "feature": "Optional branded marketing page", "sourceUrl": "https://pinotqr.com/features", "competitor": "No, non-branded by design" }, { "us": "Yes", "note": "PinotQR's example label shows ingredients, nutrition table and allergen warnings.", "feature": "EU 2021/2117 compliance (ingredients, nutrition, allergens)", "sourceUrl": "https://pinotqr.com/learn/article/new-eu-wine-label-regulation-guide", "competitor": "Yes" }, { "us": "EUR plus localized USD", "note": "PinotQR publishes prices in four currencies on its pricing page.", "feature": "Currencies offered", "sourceUrl": "https://pinotqr.com/pricing", "competitor": "EUR, USD, AUD, NZD" } ], "competitorName": "PinotQR", "competitorSlug": "pinotqr", "ctaButtonLabel": "Start for free", "pricingHeadline": "Pricing", "closingParagraph": "If you have a small catalogue and want a no-frills annual plan from a team that deliberately keeps the e-label compliance-only, PinotQR is a clean choice and starts at €49/yr. If you want a free starting point with no SKU cap, monthly billing, custom QR colors, team seats included, and an optional branded marketing page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.", "useCasesHeadline": "Choose Winetraqr if…", "whySwitchBullets": [ "Free tier with no SKU cap, instead of a hard 3-label limit", "Customize your QR code colors to match your label and brand", "Pay monthly in EUR or annually, not annual-only billing", "Add an optional branded marketing page behind the QR, not just compliance data", "Invite teammates without paying €15/yr per extra seat", "Manage multiple brands without paying €25/yr per extra brand" ], "whySwitchHeadline": "Why wineries switch from PinotQR to Winetraqr", "advantagesHeadline": "What you get with Winetraqr", "comparisonHeadline": "Winetraqr vs PinotQR, feature by feature", "competitorHomepage": "https://pinotqr.com/", "whenCompetitorBullets": [ "You have between 4 and 25 SKUs, want a single annual invoice in EUR/AUD/NZD/USD, and don't need a marketing page, custom QR colors or extra users. PinotQR's €49 or €99 per year tiers can come in cheaper than Winetraqr's €300/yr for that narrow brief.", "You're a New Zealand or Australian winery exporting to the EU and want a vendor with local presence and AUD/NZD billing out of the box. PinotQR's team is based in Marlborough and Amsterdam and bills natively in AUD and NZD.", "You actively prefer the principled stance that an e-label should be 'non-branded, non-trackable' and stay strictly inside what EU regulators intended, with no marketing layer." ], "whenCompetitorHeadline": "When PinotQR is the better fit" }
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