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{
  "faq": [
    {
      "answer": "If you can export your wine data from Grapely, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.",
      "question": "Can I import my Grapely data into Winetraqr?"
    },
    {
      "answer": "Yes, the QR code itself changes when you change vendors, so labels printed with a Grapely QR will keep pointing to Grapely. Plan the switch around your next print run.",
      "question": "Do I need to redesign or reprint my labels to switch?"
    },
    {
      "answer": "Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.",
      "question": "Is there a free trial?"
    },
    {
      "answer": "If all you need is EU compliance labels, Grapely's S plan at €80/yr is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 if you only need a compliant e-label.",
      "question": "Which is cheaper for a small winery with under 10 SKUs?"
    },
    {
      "answer": "On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.",
      "question": "Are scan analytics and the marketing page EU compliant?"
    },
    {
      "answer": "Yes. Both Winetraqr and Grapely advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information.",
      "question": "Do both products meet EU Regulation 2021/2117?"
    },
    {
      "answer": "Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. Grapely translates labels into the 24 official EU languages.",
      "question": "How many languages does each product support?"
    }
  ],
  "heroH1": "Looking for a Grapely alternative? Meet Winetraqr.",
  "ogTitle": "Grapely vs Winetraqr",
  "sources": [
    {
      "url": "https://grapely.io/",
      "label": "Grapely homepage",
      "accessedOn": "2026-05-06"
    },
    {
      "url": "https://grapely.io/pricing/",
      "label": "Grapely pricing page",
      "accessedOn": "2026-05-06"
    },
    {
      "url": "https://grapely.io/terms/",
      "label": "Grapely terms and conditions",
      "accessedOn": "2026-05-06"
    },
    {
      "url": "https://grapely.io/about/",
      "label": "Grapely about page",
      "accessedOn": "2026-05-06"
    }
  ],
  "useCases": [
    "Scan analytics — opt in to see who scanned your label, in which country, and when",
    "Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table",
    "Custom QR colors — style your QR code to match your label and brand",
    "No SKU ladder — publish more than 100 new wines a year without sizing up a tiered plan",
    "Monthly billing — pay €30 a month instead of committing to an annual contract upfront",
    "USD pricing — sell outside the eurozone and see prices in USD automatically"
  ],
  "heroIntro": "Grapely and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds customizable QR colors, optional scan analytics, an optional marketing page behind every QR, and monthly billing on top of compliance.",
  "advantages": [
    {
      "body": "Style your QR code to match your label and brand.",
      "title": "Customizable QR code colors"
    },
    {
      "body": "Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.",
      "title": "Optional scan analytics"
    },
    {
      "body": "Optionally add a branded page with hero image, text, links and images, linked from your wine's nutritional page. The marketing page is opt-in per wine. Grapely positions the QR as a compliance label, not a marketing surface.",
      "title": "Optional marketing page behind the QR"
    },
    {
      "body": "Pay €30/mo or €300/yr in EUR, with localized USD pricing for visitors outside the eurozone. Grapely bills annually only, and only in EUR.",
      "title": "Monthly or annual billing"
    },
    {
      "body": "Winetraqr's paid plan covers unlimited wines at one flat price. Grapely's plans cap new e-labels per year (3, 10, 25, 50, 100), so growth pushes you up the ladder.",
      "title": "Unlimited wines on the paid plan"
    },
    {
      "body": "Labels are translated into all 24 official EU languages, plus additional languages for visitors outside the EU. Grapely advertises the 24 official EU languages.",
      "title": "All 24 official EU languages, and more"
    },
    {
      "body": "Winetraqr's free plan lets you publish a compliant EU label with no annual reset. Grapely's free XS plan caps you at 3 e-labels total.",
      "title": "Free tier with no SKU expiry"
    }
  ],
  "faqHeadline": "FAQ",
  "pricingNote": "Winetraqr prices are shown in EUR for parity with Grapely; visitors outside the eurozone see localized USD pricing automatically. Verified on grapely.io/pricing on 2026-05-06.",
  "pricingIntro": "Grapely starts at €80/yr but caps labels per tier and offers no monthly billing. Winetraqr is one flat price: unlimited wines, custom QR colors, monthly billing, and an optional analytics + marketing layer when you want one.",
  "pricingPlans": [
    {
      "name": "Winetraqr Growing Wineries (annual)",
      "price": "€300",
      "vendor": "us",
      "cadence": "per year",
      "summary": "Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.",
      "highlight": true
    },
    {
      "name": "Winetraqr Growing Wineries (monthly)",
      "price": "€30",
      "vendor": "us",
      "cadence": "per month",
      "summary": "Same features as annual, billed monthly. No annual upfront commitment."
    },
    {
      "name": "Winetraqr Free",
      "price": "€0",
      "vendor": "us",
      "cadence": "forever",
      "summary": "Publish a compliant EU e-label with no credit card required."
    },
    {
      "name": "Grapely XL",
      "price": "€400",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 100 new e-labels per year, unlimited brands and users."
    },
    {
      "name": "Grapely L",
      "price": "€260",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 50 new e-labels per year, marked 'popular' on Grapely's site."
    },
    {
      "name": "Grapely M",
      "price": "€160",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 25 new e-labels per year, unlimited brands and users."
    },
    {
      "name": "Grapely S",
      "price": "€80",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Up to 10 new e-labels per year, unlimited brands and users."
    },
    {
      "name": "Grapely XS",
      "price": "€0",
      "vendor": "competitor",
      "cadence": "per year",
      "summary": "Free tier, up to 3 e-labels total."
    }
  ],
  "relatedSlugs": [
    "vineqr",
    "pinotqr",
    "ewinetag"
  ],
  "ogDescription": "An honest, side-by-side look at Grapely and Winetraqr for EU wine e-labels.",
  "comparisonRows": [
    {
      "us": "Free plan available",
      "note": "Grapely's free tier covers up to 3 e-labels.",
      "feature": "Free tier",
      "sourceUrl": "https://grapely.io/pricing/",
      "competitor": "Free XS plan, capped at 3 e-labels"
    },
    {
      "us": "Monthly or annual",
      "note": "Grapely's terms state subscriptions are billed annually in advance.",
      "feature": "Monthly billing",
      "sourceUrl": "https://grapely.io/terms/",
      "competitor": "No, annual only"
    },
    {
      "us": "Invite teammates, manage multiple brands",
      "note": "Grapely's pricing page advertises unlimited brands and users across all tiers.",
      "feature": "Multi-user / team accounts",
      "sourceUrl": "https://grapely.io/pricing/",
      "competitor": "Unlimited brands and users on every plan"
    },
    {
      "us": "Yes, match your label and brand",
      "feature": "Customizable QR code colors",
      "sourceUrl": "https://grapely.io/",
      "competitor": "No"
    },
    {
      "us": "Opt-in scan analytics dashboard",
      "feature": "Optional scan analytics",
      "sourceUrl": "https://grapely.io/",
      "competitor": "No"
    },
    {
      "us": "Optional marketing page behind the QR",
      "note": "Grapely positions the QR as a compliance label, not a marketing surface.",
      "feature": "Optional branded marketing page",
      "sourceUrl": "https://grapely.io/",
      "competitor": "No"
    },
    {
      "us": "Yes",
      "note": "Both products explicitly target EU Regulation 2021/2117.",
      "feature": "EU 2021/2117 compliance (ingredients, nutrition, allergens)",
      "sourceUrl": "https://grapely.io/",
      "competitor": "Yes"
    },
    {
      "us": "Unlimited",
      "note": "Grapely's S/M/L/XL plans cap how many new e-labels you can publish each year. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.",
      "feature": "Wine / SKU limits",
      "sourceUrl": "https://grapely.io/pricing/",
      "competitor": "Tiered: 3 / 10 / 25 / 50 / 100 new e-labels per year"
    },
    {
      "us": "EUR plus localized USD",
      "note": "Grapely's published pricing is in EUR; no currency switcher visible.",
      "feature": "Currency options",
      "sourceUrl": "https://grapely.io/pricing/",
      "competitor": "No, EUR only"
    }
  ],
  "competitorName": "Grapely",
  "competitorSlug": "grapely",
  "ctaButtonLabel": "Start for free",
  "pricingHeadline": "Pricing",
  "closingParagraph": "If you publish a small, fixed number of wines a year and only need a compliance label, Grapely's tiered annual plans are clean and well-priced. If you want a free starting point, customizable QR colors, optional scan analytics, an optional branded page behind your QR, monthly billing, or no per-SKU ceiling, Winetraqr will cost you nothing to try and grow with you when you're ready.",
  "useCasesHeadline": "Choose Winetraqr if…",
  "whySwitchBullets": [
    "Customize your QR code colors to match your label and brand",
    "Turn on optional, opt-in scan analytics to see who scans your labels, where, and when",
    "Add an optional branded marketing page behind every QR, not just a compliance label",
    "Pay monthly or annually instead of committing to an annual contract upfront",
    "Skip per-label tier limits — Winetraqr's paid plan covers unlimited wines",
    "One global price in EUR or USD, no SKU-counting math"
  ],
  "whySwitchHeadline": "Why wineries switch from Grapely to Winetraqr",
  "advantagesHeadline": "What you get with Winetraqr",
  "comparisonHeadline": "Winetraqr vs Grapely, feature by feature",
  "competitorHomepage": "https://grapely.io/",
  "whenCompetitorBullets": [
    "You publish a small, predictable number of e-labels per year (≤10) and want a low-cost annual plan: Grapely's S tier at €80/yr beats Winetraqr's €300/yr if you only need compliance.",
    "You're a multi-brand group with many separate brands and users sharing one account, and you want unlimited brands and users included on every paid tier — Grapely advertises this across the full lineup.",
    "You're based in Portugal or the Iberian peninsula and prefer a vendor headquartered in the Douro Valley with same-day support on working days."
  ],
  "whenCompetitorHeadline": "When Grapely is the better fit"
}