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An honest, side-by-side look at Glasswise and Winetraqr for EU wine e-labels.
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{ "faq": [ { "answer": "If you can export your wine data from Glasswise, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you.", "question": "Can I import my Glasswise data into Winetraqr?" }, { "answer": "Yes. The QR code itself changes when you change vendors, so labels printed with a Glasswise QR will keep pointing to Glasswise. Plan the switch around your next print run. Glasswise advertises a 'Wine-Long Guarantee' that their QR codes keep forwarding even after cancellation, which can buy you time.", "question": "Do I need to redesign or reprint my labels to switch?" }, { "answer": "Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.", "question": "Is there a free trial or free plan?" }, { "answer": "If all you need is EU compliance labels, Glasswise's base E-Label plan at €99/yr (plus VAT) is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year). If you also want marketing QR features on Glasswise, their Pro add-on (+€49/yr) brings their package to about €148/yr; Winetraqr's free tier covers compliance basics at €0.", "question": "Which is cheaper for a small winery?" }, { "answer": "On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.", "question": "Are scan analytics and the marketing page EU compliant?" }, { "answer": "Yes. Both Winetraqr and Glasswise advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information. Glasswise also publishes SAFE e-Label certification and GS1 Digital Link support.", "question": "Do both products meet EU Regulation 2021/2117?" }, { "answer": "Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. Glasswise's admin interface is offered in five languages (German, English, Croatian, French, Italian) with automatic translation of ingredients, nutrition and allergens.", "question": "How many languages does each product support?" } ], "heroH1": "Looking for a Glasswise alternative? Meet Winetraqr.", "ogTitle": "Glasswise vs Winetraqr", "sources": [ { "url": "https://glasswise.eu/", "label": "Glasswise homepage", "accessedOn": "2026-05-06" }, { "url": "https://glasswise.eu/pricing", "label": "Glasswise Pricing", "accessedOn": "2026-05-06" }, { "url": "https://glasswise.eu/features", "label": "Glasswise Features", "accessedOn": "2026-05-06" }, { "url": "https://glasswise.eu/blog/why-glasswise", "label": "Glasswise: Why Glasswise?", "accessedOn": "2026-05-06" }, { "url": "https://glasswise.eu/blog/changes-and-specifications-of-labeling-obligations", "label": "Glasswise: Changes to wine labeling regulations", "accessedOn": "2026-05-06" }, { "url": "https://glasswise.eu/blog/the-5-factors-for-right-e-label-tool-guide-winemakers", "label": "Glasswise: 5 Factors for the Right E-Label Tool", "accessedOn": "2026-05-06" } ], "useCases": [ "Pricing flexibility — start free, switch to monthly or annual when you outgrow it", "All-in-one paid plan — get the optional marketing page and opt-in scan analytics in a single plan, no add-ons", "Custom QR colors — style your QR code to match your label and brand", "Wider language reach — sell to markets beyond German, English, Croatian, French and Italian and serve labels in all 24 EU languages plus more" ], "heroIntro": "Glasswise and Winetraqr both turn your wine labels into EU-compliant QR codes with optional scan analytics. Winetraqr adds a permanent free plan, customizable QR colors, monthly billing, and an optional branded marketing page on paid plans.", "advantages": [ { "body": "Winetraqr has a free plan you can keep forever to publish a compliant EU label. Glasswise offers a 30-day free trial; after that you need to commit to an annual plan.", "title": "Permanent free plan, not a 30-day trial" }, { "body": "Style your QR code to match your label and brand.", "title": "Customizable QR code colors" }, { "body": "Pay monthly (€30/mo) or annually (€300/yr) and switch at any time. Visitors outside the eurozone see localized USD pricing automatically. Glasswise's published plans are annual only (€99/yr E-Label, +€49/yr Pro).", "title": "Monthly billing in EUR or USD" }, { "body": "Optionally add a branded page with hero image, copy, links and gallery linked from your wine's nutritional page. The marketing page is opt-in per wine. On Glasswise, the equivalent 'Marketing QR Codes' and 'Scan with Glasswise' features sit in the €49/yr Pro add-on.", "title": "Optional marketing page included on every paid plan" }, { "body": "Opt in to scan analytics and see total scans, country and timing for each label. Glasswise also offers scan analytics (no personal data), so on this front the two are comparable on paid tiers.", "title": "Optional scan analytics on paid plans" }, { "body": "Labels render in all 24 official EU languages, plus additional languages for visitors outside the EU. Glasswise advertises a five-language interface (German, English, Croatian, French, Italian) with automatic translation of ingredients and nutrition.", "title": "All 24 official EU languages, and more" } ], "faqHeadline": "FAQ", "pricingNote": "Winetraqr prices are shown in EUR; visitors outside the eurozone see localized USD pricing automatically. Glasswise prices are exclusive of VAT, plus optional one-time Filling Service (€290) or Custom e-Label Design (€990). Verified on glasswise.eu/pricing on 2026-05-06.", "pricingIntro": "Glasswise stacks add-ons: €99/yr E-Label, €49/yr Pro for marketing, €290–€990 lab packages. Winetraqr is one plan with everything in it — free to start, monthly billing, custom QR colors, optional scan analytics, and an optional marketing page included.", "pricingPlans": [ { "name": "Winetraqr Growing Wineries (annual)", "price": "€300", "vendor": "us", "cadence": "per year", "summary": "Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.", "highlight": true }, { "name": "Winetraqr Growing Wineries (monthly)", "price": "€30", "vendor": "us", "cadence": "per month", "summary": "Same features as annual, billed monthly. No annual upfront commitment." }, { "name": "Winetraqr Free", "price": "€0", "vendor": "us", "cadence": "forever", "summary": "Publish a compliant EU e-label with no credit card required." }, { "name": "Glasswise Done For You", "price": "€1,290", "vendor": "competitor", "cadence": "per year (excl. VAT)", "summary": "All e-label features, initial setup by their team, concierge service, phone support." }, { "name": "Glasswise Pro (add-on)", "price": "+€49", "vendor": "competitor", "cadence": "per year (excl. VAT)", "summary": "Marketing QR codes, logistics data sharing, wine master data sheet, Scan with Glasswise." }, { "name": "Glasswise E-Label", "price": "€99", "vendor": "competitor", "cadence": "per year (excl. VAT)", "summary": "Unlimited e-Labels, unlimited QR-code lists, GS1 Digital Link, 30-day free trial, email support." } ], "relatedSlugs": [ "scanforfacts", "ewinetag" ], "ogDescription": "An honest, side-by-side look at Glasswise and Winetraqr for EU wine e-labels.", "comparisonRows": [ { "us": "Free plan, no time limit", "note": "Glasswise advertises a 30-day free trial without a credit card; no permanent free plan is listed.", "feature": "Free tier", "sourceUrl": "https://glasswise.eu/pricing", "competitor": "No free tier, 30-day trial only" }, { "us": "Monthly or annual", "note": "Glasswise lists €99/yr E-Label, +€49/yr Pro and €1,290/yr Done For You.", "feature": "Monthly billing", "sourceUrl": "https://glasswise.eu/pricing", "competitor": "No, annual only" }, { "us": "€0 (free) or €30/mo / €300/yr", "note": "Glasswise's E-Label plan is €99/yr; marketing QR features cost an extra €49/yr Pro add-on.", "feature": "Entry price", "sourceUrl": "https://glasswise.eu/pricing", "competitor": "€99/yr (excl. VAT)" }, { "us": "Yes, match your label and brand", "feature": "Customizable QR code colors", "sourceUrl": "https://glasswise.eu/", "competitor": "No" }, { "us": "Optional, included on every paid plan", "note": "Optional and opt-in on Winetraqr. Glasswise's 'Marketing QR Codes' and 'Scan with Glasswise' sit in the Pro add-on, not the base E-Label plan.", "feature": "Branded marketing page (optional, opt-in)", "sourceUrl": "https://glasswise.eu/pricing", "competitor": "Pro add-on (+€49/yr)" }, { "us": "Opt-in scan analytics dashboard", "note": "Optional and opt-in on Winetraqr. Glasswise advertises scan counts, country and per-wine breakdown without collecting personal data.", "feature": "Scan analytics (optional, opt-in)", "sourceUrl": "https://glasswise.eu/features", "competitor": "Built-in scan analytics (GDPR, no PII)" }, { "us": "Multiple brands from one account", "note": "Glasswise advertises 'Run multiple brands or wine lines from a single Glasswise account' with centralized billing.", "feature": "Multi-brand accounts", "sourceUrl": "https://glasswise.eu/features", "competitor": "Multiple brands from one account" }, { "us": "Yes", "note": "Both products explicitly target EU Regulation 2021/2117 for ingredients, nutrition and allergens.", "feature": "EU 2021/2117 compliance", "sourceUrl": "https://glasswise.eu/blog/changes-and-specifications-of-labeling-obligations", "competitor": "Yes" } ], "competitorName": "Glasswise", "competitorSlug": "glasswise", "ctaButtonLabel": "Start for free", "pricingHeadline": "Pricing", "closingParagraph": "If you want a base compliance plan with GS1 Digital Link or a full done-for-you onboarding, Glasswise's €99/yr E-Label plan and €1,290/yr concierge package are well-priced for that brief. If you want a permanent free starting point, customizable QR colors, monthly billing, the optional marketing page included by default, and labels in all 24 EU languages plus more, Winetraqr will cost you nothing to try and grow with you when you're ready.", "useCasesHeadline": "Choose Winetraqr if…", "whySwitchBullets": [ "Stay free forever, not just for 30 days, until you actually need paid features", "Customize your QR code colors to match your label and brand", "Pay €30 a month or €300 a year, instead of an annual-only commitment", "Get the optional marketing page, opt-in scan analytics and team accounts in one plan, not as add-ons", "Cover all 24 official EU languages, plus more for visitors outside the EU", "Manage everything in EUR or USD, with localized pricing" ], "whySwitchHeadline": "Why wineries switch from Glasswise to Winetraqr", "advantagesHeadline": "What you get with Winetraqr", "comparisonHeadline": "Winetraqr vs Glasswise, feature by feature", "competitorHomepage": "https://glasswise.eu/", "whenCompetitorBullets": [ "You need GS1 Digital Link support out of the box for retailer or supply-chain integration — Glasswise lists it on the base €99/yr E-Label plan.", "You want a fully done-for-you onboarding with phone support: Glasswise's €1,290/yr Done For You and one-off €290 Filling Service / €990 Custom Design packages are built for that workflow.", "You value an explicit 'Wine-Long Guarantee' that QR codes keep forwarding even after you cancel." ], "whenCompetitorHeadline": "When Glasswise is the better fit" }
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