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An honest, side-by-side look at eWinetag and Winetraqr for EU wine e-labels.
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{ "faq": [ { "answer": "If you can export your wine data from eWinetag, we'll help you get it imported into Winetraqr. Email hi@winetraqr.com with your export and we'll handle the migration with you. eWinetag also offers free admin help for migrating into their platform; for the reverse direction, we've got you covered.", "question": "Can I import my eWinetag data into Winetraqr?" }, { "answer": "Yes, the QR code itself changes when you change vendors, so labels printed with an eWinetag QR will keep pointing to eWinetag. Plan the switch around your next print run.", "question": "Do I need to redesign or reprint my labels to switch?" }, { "answer": "Winetraqr has a free plan, not a time-limited trial. Use it as long as you need; upgrade only when you want extras like analytics, team accounts, the marketing page or custom QR colors.", "question": "Is there a free trial?" }, { "answer": "If all you need is EU compliance labels and you publish under 50 wines a year, eWinetag Standard at €99/yr is cheaper than Winetraqr's €300/yr annual plan. Winetraqr's monthly plan is €30/mo (€360/yr if billed all year), so it costs more over twelve months but lets you avoid an annual upfront commitment. Winetraqr's free plan is €0 and has no annual e-label cap if you only need a compliant e-label.", "question": "Which is cheaper for a small winery with under 20 SKUs?" }, { "answer": "On Winetraqr, scan analytics and the branded marketing page are optional and opt-in. The mandatory EU 2021/2117 e-label (ingredients, nutrition, allergens) does not require either, and you can run Winetraqr without them. If you do enable analytics or a marketing page, you control what's shown and can turn them off at any time.", "question": "Are scan analytics and the marketing page EU compliant?" }, { "answer": "Yes. Both Winetraqr and eWinetag advertise compliance with EU Regulation 2021/2117, covering ingredients, nutrition declaration and allergen information.", "question": "Do both products meet EU Regulation 2021/2117?" }, { "answer": "Winetraqr supports all 24 official EU languages plus additional languages for visitors outside the EU. eWinetag advertises automatic translation into all 24 EU languages.", "question": "How many languages does each product support?" } ], "heroH1": "Looking for an eWinetag alternative? Meet Winetraqr.", "ogTitle": "eWinetag vs Winetraqr", "sources": [ { "url": "https://www.ewinetag.com/", "label": "eWinetag homepage", "accessedOn": "2026-05-06" }, { "url": "https://www.ewinetag.com/membership-plans/", "label": "eWinetag Membership Plans", "accessedOn": "2026-05-06" }, { "url": "https://www.ewinetag.com/blog/eu-wine-labeling-regulations-complete-guide/", "label": "eWinetag: EU Wine Labeling Regulations Complete Guide", "accessedOn": "2026-05-06" }, { "url": "https://www.ewinetag.com/helpful-info/", "label": "eWinetag Helpful Info", "accessedOn": "2026-05-06" } ], "useCases": [ "Free EU compliance — publish a compliant EU e-label without paying anything until you're ready", "Scan analytics — opt in to see who scanned your label, in which country, and when", "Team accounts — invite teammates and manage multiple brands from one login", "Branded marketing page — your QR can lead to an optional designed page, not just a nutrition table", "Custom QR colors — style your QR code to match your label and brand", "No e-label cap — publish more than 50 new wines a year without hitting an annual ceiling" ], "heroIntro": "eWinetag and Winetraqr both turn your wine labels into EU-compliant QR codes. Winetraqr adds customizable QR colors, optional scan analytics, team accounts and an optional branded marketing page on top of compliance, with no annual e-label cap.", "advantages": [ { "body": "Winetraqr's paid plan covers unlimited wines. eWinetag's plans cap new e-labels per year (4 on Free, 50 on Standard, 500 on Premium).", "title": "No annual e-label cap" }, { "body": "Style your QR code to match your label and brand.", "title": "Customizable QR code colors" }, { "body": "Optional scan analytics turn every QR code into a data point: total scans, country, time and engagement, all in a clean dashboard. You control when they're on.", "title": "Optional scan analytics" }, { "body": "Invite teammates and manage multiple brands from one login.", "title": "Team and multi-brand accounts" }, { "body": "Optionally add a branded page with hero image, text, links and images, linked from your wine's nutritional page. The marketing page is opt-in per wine. eWinetag's website-redirect API is sold as a one-time €200 add-on instead of a built-in branded page.", "title": "Optional marketing page behind the QR" }, { "body": "Pay monthly (€30/mo) or annually (€300/yr) in EUR, with localized USD pricing for visitors outside the eurozone. eWinetag bills annually only.", "title": "Monthly or annual billing" }, { "body": "Labels are translated into all 24 official EU languages, plus additional languages for the rest of the world. eWinetag advertises automatic translation into all 24 EU languages.", "title": "All 24 official EU languages, and more" } ], "faqHeadline": "FAQ", "pricingNote": "Winetraqr prices are shown in EUR for parity with eWinetag; visitors outside the eurozone see localized USD pricing automatically. eWinetag currently advertises a promo (code FSF2024) making Standard free for the first year and including free website integration; pricing reverts to €99/yr Standard plus optional website-integration add-on after year one. Verified on ewinetag.com/membership-plans on 2026-05-06.", "pricingIntro": "eWinetag's €99/yr Standard caps you at 50 labels a year, annual-only. Winetraqr costs more upfront but doesn't cap you: no label limit, monthly billing, custom QR colors, team accounts, and an optional analytics + marketing layer when you're ready to sell.", "pricingPlans": [ { "name": "Winetraqr Growing Wineries (annual)", "price": "€300", "vendor": "us", "cadence": "per year", "summary": "Unlimited wines, customizable QR colors, optional scan analytics, team accounts, optional marketing page. Roughly two months free vs paying monthly.", "highlight": true }, { "name": "Winetraqr Growing Wineries (monthly)", "price": "€30", "vendor": "us", "cadence": "per month", "summary": "Same features as annual, billed monthly. No annual upfront commitment." }, { "name": "Winetraqr Free", "price": "€0", "vendor": "us", "cadence": "forever", "summary": "Publish a compliant EU e-label with no credit card required." }, { "name": "eWinetag Premium", "price": "€199", "vendor": "competitor", "cadence": "per year", "summary": "Up to 500 new e-labels per year, 2500 storage cap, full support." }, { "name": "eWinetag Standard", "price": "€99", "vendor": "competitor", "cadence": "per year", "summary": "Up to 50 new e-labels per year, 500 storage cap, instant email/chat/phone support." }, { "name": "eWinetag Basic", "price": "€0", "vendor": "competitor", "cadence": "forever", "summary": "Up to 4 new e-labels per year, 40 e-label storage cap, email support." } ], "relatedSlugs": [ "grapely", "pinotqr", "scanforfacts" ], "ogDescription": "An honest, side-by-side look at eWinetag and Winetraqr for EU wine e-labels.", "comparisonRows": [ { "us": "Free plan, unlimited use of compliance basics", "note": "eWinetag Basic also caps storage at 40 e-labels.", "feature": "Free tier", "sourceUrl": "https://www.ewinetag.com/membership-plans/", "competitor": "Free plan capped at 4 new e-labels per year" }, { "us": "Unlimited", "note": "eWinetag's paid tiers explicitly limit how many new e-labels you can publish per year. On Winetraqr, what's gated by plan is QR codes per wine, not the number of wines.", "feature": "Unlimited e-labels (paid)", "sourceUrl": "https://www.ewinetag.com/membership-plans/", "competitor": "50/year (Standard) or 500/year (Premium)" }, { "us": "Monthly or annual", "note": "eWinetag publishes Standard at €99/year and Premium at €199/year.", "feature": "Monthly billing", "sourceUrl": "https://www.ewinetag.com/membership-plans/", "competitor": "No, annual only" }, { "us": "Invite teammates, manage multiple brands", "feature": "Multi-user / team accounts", "sourceUrl": "https://www.ewinetag.com/", "competitor": "No" }, { "us": "Yes, match your label and brand", "feature": "Customizable QR code colors", "sourceUrl": "https://www.ewinetag.com/", "competitor": "No" }, { "us": "Opt-in scan analytics dashboard", "feature": "Optional scan analytics", "sourceUrl": "https://www.ewinetag.com/", "competitor": "No" }, { "us": "Optional marketing page behind the QR", "note": "eWinetag offers a paid website-redirect integration to point the QR to your own site (currently free with the FSF2024 first-year promo); they don't ship a built-in marketing page.", "feature": "Optional branded marketing page", "sourceUrl": "https://www.ewinetag.com/", "competitor": "Website-redirect add-on (free with FSF2024 promo)" }, { "us": "Yes", "note": "eWinetag claims '100% compliant with EU regulations' for Regulation 2021/2117.", "feature": "EU 2021/2117 compliance (ingredients, nutrition, allergens)", "sourceUrl": "https://www.ewinetag.com/blog/eu-wine-labeling-regulations-complete-guide/", "competitor": "Yes" } ], "competitorName": "eWinetag", "competitorSlug": "ewinetag", "ctaButtonLabel": "Start for free", "pricingHeadline": "Pricing", "closingParagraph": "If you're an Italian producer publishing a small catalogue and only need compliance labels with Italian recycling support, eWinetag's €99/yr Standard tier is a clean choice. If you want a free starting point with no e-label cap, customizable QR colors, optional scan analytics, multiple users or a branded page behind your QR, Winetraqr will cost you nothing to try and grow with you when you're ready.", "useCasesHeadline": "Choose Winetraqr if…", "whySwitchBullets": [ "No annual cap on new e-labels: publish as many as you need on the paid plan", "Customize your QR code colors to match your label and brand", "Turn on optional, opt-in scan analytics to see who scans your labels, where, and when", "Invite teammates and manage multiple brands from one account", "Add an optional branded marketing page behind every QR, not just a compliance label", "Pay monthly or annually in EUR or USD" ], "whySwitchHeadline": "Why wineries switch from eWinetag to Winetraqr", "advantagesHeadline": "What you get with Winetraqr", "comparisonHeadline": "Winetraqr vs eWinetag, feature by feature", "competitorHomepage": "https://www.ewinetag.com", "whenCompetitorBullets": [ "You're an Italian producer who needs Italian recycling/packaging label compliance built in alongside the EU 2021/2117 e-label.", "You publish a small, predictable number of e-labels per year (under 50) and want a low flat €99/yr fee with no need for analytics, team accounts, custom QR colors or a marketing page." ], "whenCompetitorHeadline": "When eWinetag is the better fit" }
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